For this new chapter of our video project ‘Post Stories’, we are in Umbria, more precisely in Gualdo Cattaneo, in the Montefalco area, to meet a very special customer; Pompeo Farchioni, owner together with his wife Tosca and his brother Roberto of the Farchioni 1780 agri-food group.
The group’s history dates back to 1780 with the creation of a small stone mill that marked the beginning of oil and flour production, and today includes the well-known companies Farchioni Olii, Mastri Birrai Umbri and Terre de la Custodia.
It was at the marvellous headquarters of the winery Terre de la Custodia, which moved to Guado Cattaneo in 2000 and was established in collaboration with the Cotarella family, that we met Pompeo.
We are in a land particularly suited to wine production; hence the classic wines of the area are produced here, Sagrantino, the winery’s signature wine which, with the Exubera version in 2024, ranked first among all Umbrian red wines, Rosso di Montefalco, Sagrantino passito and the whites, especially Trebbiano Spoletino and Grechetto Umbro.
The uniqueness of this winery, as Pompeo tells us, is that it has combined and embodied all elements of history and tradition in one single place; it is no coincidence that the winery name is Terre della Custodia, which in Umbria stands for the place where you keep the most delicious things, the safe where you keep the best products you have in your house, in this case wine.
However, in order to produce wines of excellence, Pompeo continues, the vineyards need to be excellent, and this concept needs to be considered from several points of view.
We are talking about a reality that counts around 250 hectares of vineyards, with an average age of approximately 30-35 years, which replace and replant at least ten hectares every year.
For all these reasons, it is essential to use high-quality materials that guarantee excellent results not only in terms of durability but also from an aesthetic and environmentally friendly point of view.
All these aspects led the company to the choice of EKO Valente posts; ‘first of all because they are beautiful to look at,’ Pompeo says, ‘and therefore we are able, both in the headers and also on the inside, to replace the wood and make sure that visually there is a nice aesthetic appearance, and they are also environmentally friendly, because let’s not forget that wood is beautiful but it gets wet, you have to change it, instead with these posts we have solved both issues, and we intend to use them always in the future’.
All we can do is thank Pompeo for his kind words and for wanting us at his side on this journey towards excellence and future.
We are proud to be able to associate our name with such an important reality on the Italian agri-food scene, with which we share the values of progress and innovation based, however, on the preservation of tradition.