On May 19th, 2018, the first conference on covering systems was promoted and organized by Valente and our Portuguese partner ProPomar L.da. The owner of Kiwi GreenSun company hosted us, Vitor Araujo, Portugal Fresh vice-president, the largest producer of kiwi in Portugal, at his headquarters in Briteiros, a small town in the North of Porto.
The theme of the event was “Modern way to do fresh fruit business” addressed to a heterogeneous and expert audience, made up of the main Portuguese agricultural entrepreneurs, opinion leaders, market experts, journalists and agronomists.
The themes dealt with were different, with a focus on the Portuguese fruit and vegetable market, of which Mr. Araujo is one of the greatest exponents and experts but also on the most agronomic aspects of the market, thanks to the contribution of Mr. Marco Bovo, agronomist technician and partner of Kiwi GreenSun.
During the morning we discussed the importance of the covers in the cultivation of fruit and exposed the advantages of Valente products and technical solutions.
In the afternoon we visited the anti-rain and anti-hail showroom of our distributor Antonio Carneiro of the company ProPomar L.da. who show his excellent skills as a technician and installer, allowing us to touch the quality of a great work from A to Z.
Our talk focused on the importance of the correct support to the fruit production and how to choose the best covering systems against the adverse weather conditions dictated by hail, rain, wind, sun and insects. These needs have to be satisfied and modulated according to fruit varieties, which have always been the right way for the successful business in the agricultural world, with the talk of Alessandro Valente, owner of Valente, and of the export manager Cristian Ferrari.
Our main purpose in organizing the event was to share our long experience in the agricultural sector with a new audience, to bring new ideas to improve the methods of breeding and approaching to fruit and vegetable business in Portugal. We want to bring innovation and technology to a Country that has very high growth potential, especially for the cultivation of kiwis and apples, but which sees the growing presence of other crops such as table grapes, wine grapes, pears, small fruits, cherries and lemons.
Thanks to all the staff people and to the gustes who made a great successful event.