Nielsen IQ’s exclusive study for Valente: Green revolution and trend in the demand for fruit and vegetables in Italy
During the company’s 60th anniversary celebration event held last June, there was an interesting talk by Nielsen IQ, the company that has been studying and monitoring consumption and purchasing trends in Italy and around the world for 100 years. Basically, we...
Sustainability: a pre-requirement or a victim of Greenwashing?
Ways wineries can be sustainable and communicate their environmentally friendly production without being taken for granted or falling victim to Greenwashing. Sustainability is becoming an increasingly contentious issue: there are those who consider it a mainstream...
Sustainability: our strategy for protecting the environment
For some years now at Valente we have been focusing on an aspect that we consider critical, namely that of sustainability, a concept that should be the guideline for every company that intends to contribute to the environment. A much-used word in our economic and...